Privacy Policy

1 Introduction

11x777 ("we", "us", "our", or "the Platform") is committed to protecting the personal data of every individual who accesses or uses our services. This Privacy Policy ("Policy") describes our practices regarding the collection, use, storage, sharing, and protection of personal information in connection with your use of the Platform accessible at https://11x777.cam.

This Policy has been prepared in compliance with internationally recognised data protection principles, including those reflected in the General Data Protection Regulation (GDPR) framework, and is intended to provide Pakistani users and international visitors with a clear and transparent account of how their data is handled. We do not represent that this Policy constitutes compliance with any specific Pakistani data protection legislation, and users in Pakistan should note that national data protection regulations may evolve.

References in this Policy to "personal data" or "personal information" mean any information that can be used to identify a natural person, directly or indirectly. This includes names, email addresses, IP addresses, device identifiers, and financial account details submitted for payment processing purposes.

2 Scope & Data Controller

This Policy applies to all personal data processed by 11x777 in connection with the following activities:

• Registration and maintenance of user accounts;
• Provision of sports betting information, casino guides, and responsible gambling resources;
• Processing of deposits and withdrawals through the Platform cashier;
• Customer support communications;
• Compliance with applicable Know Your Customer (KYC) and Anti-Money Laundering (AML) obligations;
• Marketing communications, where you have provided appropriate consent;
• Analytics and platform performance monitoring.

11x777 acts as the data controller for personal data collected directly through the Platform. Where third-party service providers process data on our behalf, they do so as data processors under contractual obligations that require equivalent standards of data protection.

3 Definitions

4 Data We Collect

We collect personal data in the following categories, depending on how you interact with the Platform:

5 How We Collect Your Data

We collect personal data through the following methods:

6 Legal Basis for Processing

We process personal data only where a valid legal basis exists under applicable data protection law. The primary legal bases we rely upon are:

• Contract performance: Processing necessary to fulfil our contractual obligations to you as a registered user — including account management, deposit/withdrawal processing, and provision of platform services.
• Legal obligation: Processing required to comply with applicable laws, including KYC/AML requirements, fraud prevention obligations, and regulatory reporting requirements.
• Legitimate interests: Processing for purposes of fraud prevention, platform security, abuse detection, analytics, and improvement of our services — where these interests are not overridden by your fundamental rights.
• Consent: Processing for marketing communications, non-essential cookies, and certain optional features — where you have provided explicit, informed consent. You may withdraw consent at any time without affecting the lawfulness of processing carried out before withdrawal.

7 How We Use Your Personal Data

Your personal data is used for the following purposes:

• Creating and maintaining your user account and ensuring its security;
• Processing deposits and withdrawals in PKR and other supported currencies;
• Conducting KYC identity verification and ongoing due diligence as required;
• Providing customer support in English (and Urdu on request);
• Delivering personalised content, such as sports guides relevant to Pakistan cricket, PSL/T20, or ICC tournament betting markets;
• Detecting and preventing fraud, money laundering, and other financial crimes;
• Enforcing responsible gambling policies, including applying deposit limits, self-exclusion requests, and age verification;
• Sending transactional communications (e.g., deposit confirmations, withdrawal notifications, account alerts);
• Sending marketing communications, where you have opted in and where permitted by law;
• Improving Platform performance through analytics and A/B testing;
• Complying with applicable legal and regulatory obligations.

We will not use your personal data for purposes that are materially different from those stated above without providing prior notice and, where required, obtaining your consent.

8 Data Sharing & Disclosure

We do not sell, rent, or otherwise commercialise your personal data. We may share your personal data only in the following circumstances:

• Service providers and processors: Third-party vendors who provide services on our behalf — including KYC verification providers, payment processors, fraud prevention platforms, cloud hosting providers, and customer support tools — under data processing agreements that impose equivalent privacy and security obligations.
• Legal and regulatory authorities: Where we are required by law, court order, or competent regulatory authority to disclose personal data. This includes disclosure to financial intelligence units and law enforcement agencies in connection with AML obligations.
• Business transfers: In the event of a merger, acquisition, or sale of all or substantially all of our assets, personal data may be transferred to the acquiring entity, subject to the same privacy protections described in this Policy.
• Consent-based sharing: Where you have given explicit consent to sharing your data with a specified third party for a stated purpose.

9 Cookies & Tracking Technologies

The Platform uses cookies and similar tracking technologies to enhance your user experience, maintain session continuity, and collect analytics data. The categories of cookies we use are:

• Strictly necessary cookies: Essential for the operation of the Platform — including session management, login persistence, and security tokens. These cannot be disabled without materially impairing platform functionality.
• Performance and analytics cookies: Used to collect anonymised data on how users interact with the Platform — including pages visited, session duration, and error reporting. This data helps us improve the user experience.
• Functional cookies: Used to remember your preferences, such as language settings, display preferences, and responsible gambling tool configurations.
• Marketing cookies (consent-based only): Used to deliver relevant promotional content based on your activity and preferences — only where you have explicitly consented. You may withdraw consent at any time through your account settings or by contacting [email protected].

You can control cookie preferences through your browser settings. Blocking strictly necessary cookies may prevent some parts of the Platform from functioning correctly. For detailed cookie management instructions, refer to your browser's help documentation.

10 Data Retention

We retain personal data only for as long as is necessary for the purpose for which it was collected, or as required by applicable law or regulation. Our standard retention guidelines are as follows:

Upon expiry of the applicable retention period, personal data is securely deleted or anonymised in a manner that prevents re-identification.

11 Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, accidental loss, destruction, or alteration. Key security measures include:

• SSL/TLS encryption for all data transmitted between your device and our servers;
• Encryption at rest for sensitive personal and financial data stored in our systems;
• Role-based access controls ensuring that only authorised personnel can access personal data;
• Regular penetration testing and vulnerability assessments;
• Incident response procedures with defined timeframes for breach notification;
• Staff training on data protection obligations and handling procedures.

While we take all reasonable steps to protect your data, no system is completely immune from attack. If you suspect that your account has been compromised, please contact [email protected] immediately.

12 International Data Transfers

11x777 may transfer your personal data to countries outside your country of residence, including countries that may not have equivalent data protection laws to those in your jurisdiction. Where such transfers occur, we ensure that appropriate safeguards are in place, such as:

• Standard contractual clauses approved by relevant regulatory authorities;
• Data processing agreements with processors that require equivalent security standards;
• Transfers only to jurisdictions recognised as providing an adequate level of data protection by applicable regulatory standards.

Pakistani users should be aware that data may be processed in jurisdictions outside Pakistan. We handle such transfers with the same level of care as data processed domestically.

13 Your Rights

Subject to applicable law, you have the following rights in relation to your personal data held by 11x777:

To exercise any of these rights, please contact our Data Protection team at [email protected] with a clear description of your request. We will respond within a reasonable period, typically within 30 calendar days. We may ask you to verify your identity before processing your request.

If you are dissatisfied with how we handle your personal data or your rights request, you may have the right to lodge a complaint with the relevant data protection supervisory authority in your jurisdiction.

14 Children's Privacy

The Platform is strictly intended for use by adults aged 18 years or older — or the higher minimum age required by the applicable operator or license jurisdiction. We do not knowingly collect personal data from individuals under the applicable minimum age. If we become aware that personal data has been collected from a minor, we will take immediate steps to delete it and close the associated account.

If you believe that a minor has registered on our Platform or submitted personal data without appropriate consent, please notify us immediately at [email protected].

15 Third-Party Links & Services

The Platform may contain references to or descriptions of third-party services, including payment providers, sports leagues, and technology vendors. This Privacy Policy applies solely to data collected and processed by 11x777. We are not responsible for the privacy practices of any third party, including:

• Payment processors and mobile wallet providers (e.g., Easypaisa, JazzCash, Raast);
• Banking institutions referenced in payment guides (e.g., HBL, UBL, Meezan Bank, Bank Alfalah);
• Sports data and odds providers referenced in our betting content;
• Analytics or advertising technology vendors.

We encourage you to review the privacy policies of any third-party services you choose to use in connection with your gaming activity. We do not endorse the privacy practices of any third party and cannot be held responsible for their data handling.

16 Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. We will notify registered users of material changes by posting a notice on the Platform or by sending an email to the address associated with your account. The "Last Updated" date at the top of this page reflects the date of the most recent revision.

Your continued use of the Platform after any amendment constitutes your acceptance of the updated Privacy Policy. If you do not agree with any changes, you should discontinue use of the Platform and may request account closure.

17 Contact Us

For any questions, concerns, or requests relating to this Privacy Policy or the processing of your personal data, please contact our Data Protection team:

For urgent privacy matters — such as suspected data breaches, identity theft involving your account, or requests related to a minor — please include "URGENT" in the subject line of your message to ensure prioritised handling.